21Shares, the world’s largest provider of crypto Exchange Traded Products (ETPs), has announced a strategic partnership with Stratiphy, an AI-powered personalized wealth management platform. The collaboration will allow UK investors to access crypto Exchange Traded Notes (ETNs) directly within Stratiphy’s app as soon as the Financial Conduct Authority (FCA) finalizes its regulatory framework.
Through this integration, Stratiphy users can diversify their portfolios by combining traditional fiat investments with crypto assets, enabling greater control and personalization. As digital assets become an increasingly mainstream investment choice, this move gives UK retail investors access to opportunities previously reserved for institutions.
The timing is significant: Bitcoin has surged 88% and Ethereum 73% in the past 12 months, highlighting strong investor demand for crypto exposure. In 2024 alone, more than €26 billion worth of crypto ETPs were traded on European exchanges—marking a 300% increase year over year. Research by Aviva Insurance further shows that 27% of UK adults are considering cryptocurrency as part of their retirement planning.
Stratiphy, which gained FCA approval in 2024, empowers retail investors with AI-driven tools, including automated backtesting and investment strategy simulations. Its subscription-based model ensures affordability, transparency, and accessibility for everyday users who may otherwise be priced out of professional wealth management services.
21Shares, with over $11 billion in assets under management and more than 50 physically backed crypto products listed across Europe, brings unmatched expertise in digital asset investing to the partnership.
Daniel Gold, CEO and Founder of Stratiphy, commented:
“Investor demand for digital assets is accelerating as people seek smarter ways to diversify and grow their wealth. Partnering with 21Shares ensures we can provide UK investors with secure, institutional-grade access to crypto ETNs as soon as the FCA opens the market. Together, we aim to bring the best opportunities to everyday investors.”
Russell Barlow, CEO of 21Shares, added:
“Stratiphy’s AI-powered backtesting makes them the ideal partner to educate and empower UK investors about digital assets. Cryptocurrency is becoming one of the most desirable asset classes worldwide, and this partnership ensures UK investors can access it within a regulated framework.”
By integrating 21Shares’ market-leading crypto products with Stratiphy’s AI-driven wealth management platform, this partnership marks a major step in democratizing access to digital assets for UK retail investors.
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