In a strategic move to enhance account primacy, MANTL, a leading provider of account origination solutions, has named Pinwheel, a cutting-edge fintech company, its preferred partner for Direct Deposit Switching. By integrating Pinwheel’s PreMatch technology, MANTL will empower banks and credit unions to capture more deposits, minimize churn, and strengthen customer loyalty.
With modern consumers managing multiple financial accounts, winning account primacy—becoming the primary financial institution—is more competitive than ever. Simplifying direct deposit switching is critical for banks and credit unions to secure a larger share of consumers’ financial activities.
Traditionally, the switching process requires customers to manually enter payroll credentials, a tedious step that often leads to high drop-off rates. Pinwheel PreMatch, the industry’s only 100% credential-less solution, eliminates this pain point. PreMatch enables a seamless, digital process, bypassing the need for provider searches or payroll credentials. Financial institutions adopting PreMatch have reported conversion rate increases of up to 200%.
Driving Growth Through Innovation
This collaboration allows MANTL’s partners to unlock new deposit growth opportunities and improve applicant conversion rates. Once a customer sets up their direct deposit, Pinwheel’s Connected Accounts features provide banks with actionable insights, such as tracking income growth and offering personalized financial products like earned wage access.
Brian Karimi-Pashaki, Pinwheel’s Head of Sales and Partnerships, expressed his enthusiasm for the partnership:
“We are excited to work with MANTL to drive growth for banks and credit unions by delivering exceptional customer experiences. MANTL’s forward-thinking technology aligns perfectly with our mission to enable frictionless activation and engagement.”
MANTL’s Co-founder and CTO, Benjamin Conant, highlighted the transformative potential of PreMatch technology:
“By integrating Pinwheel’s credential-less solution, we’re reducing friction and enhancing customer activation. This empowers our partners to capture deposits quickly and focus on meaningful customer relationships.”
Seamless Onboarding for a Better Banking Experience
With this partnership, MANTL and Pinwheel aim to redefine the banking experience by streamlining onboarding processes and driving deeper customer engagement. Through automation and innovation, the two companies are helping financial institutions deliver faster, more personalized services while fostering long-term loyalty.
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