Apiture, a top-tier provider of innovative digital banking solutions, has been named a Market Leader in the newly released 2025 Datos Matrix: Leading U.S. Providers of Digital Small Business Banking report by analyst firm Datos Insights. The company earned the highest overall ratings in both client satisfaction and client outcomes/impact, distinguishing itself as a leading choice among evaluated vendors.
The Datos Matrix is a proprietary vendor benchmarking tool developed by Datos Insights. It assesses digital banking providers based on their market performance, solution capabilities, and ability to deliver measurable outcomes. With 37% of small businesses likely to switch financial institutions within the next two years, the report emphasizes the increasing importance of selecting the right digital banking partner for institutions aiming to grow their small business customer base.
“Banks and credit unions are under immense pressure to attract and retain small business clients while competing against digital-first fintechs,” said Gilles Ubaghs, Strategic Advisor for Commercial Banking & Payments at Datos Insights. “Apiture stands out for its proven ability to deliver a user-friendly, flexible, and results-driven platform that meets evolving business needs.”
Apiture’s Digital Banking Platform offers a robust suite of digital banking and payment tools tailored to small business users. The platform also includes a Data Intelligence suite, enabling institutions to leverage analytics for smarter decision-making, personalized product recommendations, and stronger customer engagement strategies.
According to the report, Apiture is praised for:
- Personalized customer journeys tailored to the unique needs of each business client
- Ongoing product innovation, including a forward-looking roadmap with significant investment in artificial intelligence
- Proven ability to attract new clients, retain existing ones, and grow fee-based revenue streams
“Being recognized as a market leader by Datos Insights is an honor,” said Chris Babcock, CEO of Apiture. “This acknowledgment reflects our deep commitment to supporting community financial institutions with a powerful, adaptable digital banking platform that drives real business growth. We’re proud to help our clients meet the demands of today’s small business customers with innovative and personalized digital experiences.”
With its continued focus on innovation, client impact, and market needs, Apiture is positioned as a go-to digital banking partner for financial institutions looking to strengthen their small business services in a competitive landscape.
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