As digital investing continues to reshape personal finance across the U.S., Illiana Financial Credit Union is leading the way by integrating investment solutions directly into its banking services. The Illinois-based credit union has joined forces with InvestiFi, a premier digital investing platform, to offer its members direct access to stocks, ETFs, and cryptocurrencies—all within the safety and convenience of its existing online banking portal.
With this integration, members can buy and sell more than 8,500 stocks and ETFs, explore over 25 cryptocurrencies, and build guided investment portfolios—all without leaving the credit union’s digital environment. This streamlined experience enables members to manage both everyday banking and investing in one place, empowering them to take control of their financial futures with confidence.
InvestiFi also enhances financial literacy through robust educational tools and personalized investment guidance, making the platform accessible to both beginners and seasoned investors.
“Investing shouldn’t be intimidating or complicated,” said Kian Sarreshteh, CEO and Co-Founder of InvestiFi. “Our platform is built to break down barriers and make investing secure, simple, and empowering.”
By embedding InvestiFi into its banking platform, Illiana Financial is providing a modern, unified financial experience. “We are committed to supporting our members at every stage of their financial journey,” said Jim Henmuller, CEO of Illiana Financial. “This partnership is a natural step forward in offering tools that help our members grow and protect their wealth.”
Security remains a top priority. InvestiFi’s platform adheres to strict regulatory standards to ensure that all transactions and user data are protected. This emphasis on compliance, trust, and convenience reflects the growing demand among retail investors for investing tools that are integrated directly into their trusted banking apps.
“This partnership comes at a pivotal time,” added Sarreshteh. “Digital investing adoption is accelerating rapidly, and consumers increasingly prefer platforms that offer banking and investing under one roof.”
Illiana Financial’s move reflects a broader trend in financial services: giving members the tools they need to confidently navigate their financial futures—all within a familiar, secure digital environment.
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