For years, merchants in PublicSquare’s network have faced growing challenges from traditional banking institutions, including debanking practices, restrictive card coding, and regulatory hurdles. These pressures have created strong demand for cryptocurrency-based financial solutions, positioning PublicSquare as a frontrunner in the global digital payments market. According to EY-Parthenon, stablecoin transactions alone could reach $2.1 to $4.2 trillion by 2030, making this move both timely and transformative.
PublicSquare will also leverage IDX’s technology to manage its own digital treasury, encompassing both cryptocurrency and stablecoin reserves. As merchant demand for digital payments continues to surge, the company sees itself as the ideal gateway for businesses entering this new financial era.
Michael Seifert, Chairman and CEO of PublicSquare, stated:
“The economy is shifting at lightning speed, and with this partnership, PublicSquare and IDX are leading the financial revolution of tomorrow. Our mission is clear: to lead in crypto by owning the intersection of technology and distribution. We won’t just hold digital assets—we’ll monetize every transaction, every service, and every opportunity this transformation brings.”
As part of the agreement, IDX will provide outsourced Chief Investment Officer (OCIO) services for PublicSquare, led by Ben McMillan, Co-Founder and CIO of IDX. A recognized leader in finance and cryptocurrency, McMillan will present an overview of IDX’s digital treasury service at PublicSquare’s Analyst and Investor Day on September 25, 2025.
Ben McMillan commented:
“We are thrilled to partner with PublicSquare to deliver innovative cryptocurrency solutions to businesses within their network. Simplified access to digital assets is the next stage in broader crypto adoption, and this collaboration marks an important milestone. PublicSquare is setting the pace for a new era of economic freedom, and IDX is ready to amplify those benefits.”
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