First City Credit Union set out to enhance member engagement by finding a smarter, more efficient way to connect with members. The credit union began by implementing Eltropy in its lending department—where immediate success demonstrated the platform’s ability to streamline communication and support secure, AI-driven interactions. This success laid the foundation for expanding Eltropy’s Unified Platform across the entire organization.
“At First City Credit Union, technology is not just a tool—it’s a catalyst for transformation,” said Sam Tate, Senior VP and Chief Operating Officer at First City Credit Union. “When we chose Eltropy, we wanted more than just software; we wanted a partner who shared our vision of meeting members where they are and delivering experiences that reflect their lives, not just their accounts. Eltropy’s team proved that alignment, making this decision a natural fit.”
Connecting Members Anytime, Anywhere
With Eltropy’s Unified Platform, First City Credit Union can now:
- Give members the flexibility to communicate through text, voice, or chat.
- Consolidate all communications into a single, secure system.
- Use AI to automate routine inquiries and provide faster, 24/7 support.
- Empower staff to focus on complex, high-value member interactions.
“This partnership is more than a technology upgrade—it’s a strategic move to elevate how we serve, connect, and grow together,” added Tate.
Strengthening Connection During Critical Times
The decision to expand Eltropy’s use was driven by a commitment to consistency and reliability. During the LA fires earlier this year, First City Credit Union leveraged Eltropy’s texting feature to check in with employees and ensure their safety—proving the platform’s real-world value beyond daily operations.
Eltropy’s Commitment to Community and Innovation
“First City Credit Union isn’t just adopting new technology—they’re reimagining what modern member engagement looks like,” said Ashish Garg, Co-founder and CEO of Eltropy. “Their member-first mindset aligns perfectly with our mission to close communication gaps and empower financial institutions to serve their communities better.”
This collaboration represents a key milestone in First City Credit Union’s transformation into a digital-first organization—with Eltropy serving as a trusted partner in redefining how members and staff connect in an increasingly digital world.
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