At the heart of this launch is the new Avvance developer portal, designed to streamline partnerships and accelerate integration. Through API-driven connectivity, partners can now embed point-of-sale (POS) financing experiences directly into their ecosystems—ranging from low-code to fully headless integration options—enabling seamless adaptability to meet diverse business needs.
“Avvance continues to evolve to help our partners grow their business,” said Rob Seidman, Head of U.S. Bank Avvance and Point-of-Sale Lending. “By providing a trusted, bank-built point-of-sale financing solution that’s now customizable, our partners can create more seamless experiences for their clients and end consumers.”
With Avvance, merchants can offer loans from $300 to $25,000 with flexible repayment terms from three to 60 months, all backed by U.S. Bank’s trusted financial infrastructure.
Key benefits include:
- Trusted Infrastructure: Leverage U.S. Bank’s end-to-end ecosystem—from merchant services to banking, disputes, and reporting.
- Customizable Design: Utilize modular APIs and “try-before-you-buy” options without upfront development costs.
- Dedicated Support: Work with experienced solution engineers and strategic advisors focused on implementation success.
One of the first partners to adopt the new capabilities is LendPro, a leading consumer finance platform known for its waterfall-based retail solutions. This early integration highlights how the Avvance program enhances embedded financing at the point of need, aligning with LendPro’s mission to create frictionless, accessible financial experiences.
“LendPro is proud to partner with U.S. Bank and Elavon through the Avvance program to deliver embedded financing options where they matter most — at the point of need,” said Matt Dishman, CEO of LendPro. “This collaboration underscores our shared vision of innovation, access, and customer-centric financial experiences.”
The Avvance program is designed for maximum flexibility, providing institutions with access to a dedicated merchant portal that includes marketing tools, pricing management, invoicing, and transaction tracking. U.S. Bank handles the entire consumer loan application process, ensuring a smooth, compliant experience for all stakeholders.
These new capabilities are part of the award-winning U.S. Bank Developer Portal, which now features more than 40 APIs across consumer, business, and corporate solutions. From payments and lending to treasury management and card services, the portal enables businesses to innovate faster and integrate smarter using U.S. Bank’s proven technology framework.
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