L&G’s Ignite platform has completed its first live product API integration with Lloyds Banking Group (LBG), marking a significant step forward in the digital transformation of the UK mortgage market.
The integration enables brokers to access LBG’s latest mortgage product data in real time via Ignite, removing the need for manual or batch updates and significantly reducing the risk of advisers working with outdated information.
By automating the direct transfer of product data from LBG’s Halifax Intermediaries and BM Solutions brands, the move addresses one of the most persistent friction points in the intermediary journey: data accuracy and speed. Real-time connectivity ensures brokers can source products with greater confidence, improving efficiency while strengthening compliance frameworks.
The development also aligns closely with the Financial Conduct Authority’s Consumer Duty requirements. Accurate, up-to-date product sourcing is increasingly seen as essential to delivering good customer outcomes, with robust data standards forming a core part of that obligation. By embedding automated data flows into the advice chain, Ignite aims to build greater resilience and certainty into the mortgage process.
The API integration establishes what many in the industry now consider the new minimum standard for lenders — delivering reliable, real-time product information to enable efficient and compliant mortgage sourcing.
L&G’s Ignite platform is designed to support mortgage research, helping brokers quickly identify the most suitable lenders and products for their clients.
Kelly Bretherton, Head of Ignite at L&G’s Mortgage Services business, said:
“We’re delighted to launch Ignite’s first product API integration with Lloyds Banking Group. By enabling brokers to access LBG’s latest mortgage product data instantly and seamlessly through this connection, we’re setting a new standard for speed and accuracy in mortgage sourcing.”
Frances Cassidy, Head of Strategic & Technology Partnerships at Lloyds Banking Group, added:
“Lloyds Banking Group is focused on delivering consistent, reliable connectivity for intermediaries and customers across the market. We welcome innovations that help advisers access accurate product information and smooth journeys, while remaining committed to Consumer Duty outcomes and robust data standards.”
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