Upland, the US based frontrunner in the web3 Metaverse landscape, has successfully extended its Series A funding by securing an additional $7 million. This capital injection cements Upland’s position as one of the most prominent web3 applications, boasting an impressive user base of over 3 million on the EOS blockchain and nearly 300,000 virtual property owners. This places Upland well ahead of its competitors in the metaverse realm.
The Series A extension welcomes EOS Network Ventures as a new investor, standing alongside existing backers C3 Venture Capital, Animoca Brands, and a consortium of angel investors who have demonstrated unwavering support for Upland’s vision.
The fresh $7 million in funding not only propels Upland’s ambitious goal to construct the world’s most expansive digital open economy but also strengthens the company’s stature within the blockchain gaming industry. Upland solidifies its position as one of the leading platforms in the web3 metaverse. Additionally, this financial boost will underpin Upland’s groundbreaking initiative to enable its utility token, “Spark,” to be tradable on Ethereum for the first time, marking a pivotal moment in the platform’s evolution.
Upland’s trajectory continues to ascend, marked by a growing community of virtual property owners and heightened engagement. Over the past year, they have introduced a slew of exciting features, including a novel car racing app with in-game racing features, a 3rd party developer platform, NFLPA bundles for the third consecutive season, and partnerships tied to the FIFA World Cup Qatar 2022™, FIFA World Cup Australia & New Zealand 2023™, and the Stock Car Pro Series. Additionally, the expansion into international cities such as London, Tokyo, and Berlin has broadened Upland’s global presence. With these newly acquired funds, Upland is primed to advance its roadmap, maintaining its reputation for innovation and pioneering the integration of artificial intelligence into its features and platform components.
In 2021, Upland had successfully raised $18 million, which empowered them to expand into new global territories, develop groundbreaking features, forge key brand partnerships, and aggressively grow their user base. With this latest funding round, Upland is poised for even greater success in the evolving metaverse landscape.
“Upland’s ability to offer a captivating web2 experience that seamlessly abstracts away the intricacies of blockchain technology while delivering the advantages of true asset ownership perfectly aligns with our vision for the future of the gaming industry,” explained Yves La Rose, Director of EOS Network Ventures. “We are thrilled to announce Upland as the inaugural investment for the ENV’s GameFi fund.”
“We welcome EOS Network Ventures as a new investor for Upland. Yves and his team have been very supportive in the past and we look forward to doing even more together in the future,” says Dirk Lueth, Co-founder and Co-CEO of Upland. “ENV’s and our existing investors’ contribution demonstrates a strong confidence that we are on the right path executing on our mission to build the largest digital open economy.”
Upland has built a mobile platform for the metaverse mapped to the real world that will bring the future of the immersive web to life. Offering a wide range of activities for players and creators, including virtual property trading, world-building, collecting, and fun competitions like car racing, the platform enables the establishment of businesses in the Metaverse. Upland allows entrepreneurs to operate their own shops and contribute to a thriving digital economy powered by UPX, the native currency of Upland, and Spark, a utility token that fuels the value creation by the highly engaged community.
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