Plinqit has solidified a strategic fintech partnership with Bankjoy, a prominent digital banking provider serving financial institutions across the United States.
Plinqit, renowned for pioneering automated savings and data-driven financial wellness content, has seamlessly integrated its platform with Bankjoy’s award-winning digital banking solution. This collaboration enables banks and credit unions within Bankjoy’s expansive client network to effortlessly incorporate Plinqit’s intuitive automated savings features and educational content directly into their online and mobile banking interfaces, such as US fintech news, Europe Banking news.
Financial institutions leveraging Bankjoy’s platform now have the capability to embed Plinqit’s tools, empowering them to provide account holders with personalized resources to enhance their financial well-being. By facilitating easy access to automated savings tools and insightful financial education content, institutions aim to drive low-cost deposit growth while fostering informed and responsible financial habits among their members and customers.
The integrated solution ensures that individuals can access tailored financial resources seamlessly within their preferred digital banking applications. This strategic alliance underscores a shared commitment to delivering cutting-edge digital banking experiences, promoting financial health, and assisting users in making informed financial decisions.
“At Bankjoy, we understand that consumers prefer to engage via online and mobile channels, so being able to offer an intuitive, feature-rich digital banking experience is critical for today’s banks and credit unions,” said Michael Duncan, CEO of Bankjoy. “One of Bankjoy’s key differentiators is our ability to easily integrate with other services, like Plinqit, and further elevate the digital experience. In fact, new survey data from PYMNTS.com shows that nearly 60% of consumers would like to manage their personal banking, as well as their savings, in a single app. Our integration with Plinqit will empower more banks and credit unions to offer the experience that today’s account holders expect.”
“Encouraging people to save and build a positive financial future is our priority at Plinqit. We also believe banks and credit unions play a central role in the financial lives of their customers and members,” said Kathleen Craig, founder and CEO of Plinqit. “Yet, consistently saving and planning ahead can be challenging, especially in a high-interest rate environment. According to a survey conducted by GOBankingRates, nearly one-third of Americans have less than $100 in their savings account. The good news is that people want to save and more than half of respondents said they would be willing to open a new savings account. With Plinqit and Bankjoy, financial institutions can make it easier and more rewarding for people to save while driving their institution’s deposit growth.”
To know more about other trending usecases in the US financial services industry, like Generative AI, Open Banking, Buy Now Pay Later (BNPL), explore our other insights.
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