Affirm and Virgin Media O2 have announced a new partnership that will introduce transparent and flexible pay-over-time options for O2 customers across the UK. The collaboration will see Affirm’s payment network integrated into O2’s checkout experience, enabling customers to finance mobile phones and other hardware with clear, upfront pricing and no hidden costs.
Through the partnership, new and existing O2 customers will be able to choose payment plans that better suit their budgets when purchasing devices. Affirm will provide financing for a wide range of hardware, including smartphones, headphones and games consoles, with multiple monthly repayment options available.
Unlike traditional credit cards, Affirm’s model does not include compound interest, late fees or hidden charges. Approved customers will see all available pay-over-time options displayed clearly at checkout, with the total cost shown upfront, allowing them to select a plan with confidence and no surprises.
The partnership also gives Virgin Media O2 the flexibility to expand further into the SIM-free market, complementing its existing Pay Monthly Handset Bundles and SIM Only offerings.
Chris Bournes, Commercial Director at Virgin Media O2, said:
“Providing our customers with choice and flexibility is at the core of Virgin Media O2’s offering. We want to help our customers access the devices they want with an affordable, clear, and convenient payment option that truly works for them. Through our partnership with Affirm, we’ll do just that – empowering our customers by giving them even more choice to pay for their handset via a flexible service they can trust, with no hidden costs or late fees.”
Ruth Spratt, UK Country Manager at Affirm, added:
“Virgin Media O2 plays a central role in the daily lives of millions of people across the UK. We’re proud to partner with them to bring our honest, flexible and longer pay-over-time options to more customers. As more businesses look to improve the way people pay, Affirm provides a solution that puts transparency, trust and convenience at the centre of the experience.”
Flexible payment plans via Affirm are expected to be available to Virgin Media O2 customers later this summer, subject to regulatory approval. Affirm is authorised and regulated by the Financial Conduct Authority (FCA).
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