Digital banking solutions leader Apiture has successfully closed a $10 million funding round, spearheaded by funds managed by T. Rowe Price Investment Management, Inc. The latest injection of capital brings Apiture’s total funding to an impressive $79 million since its establishment in 2017, which leads in the US fintech funding news.
This significant financial backing will propel Apiture’s ongoing efforts to advance product development initiatives. The company also plans to intensify its sales and marketing campaigns to meet the rising demand for the Apiture Digital Banking Platform, currently serving over 300 banks and credit unions across the United States to drive the bank-fintech partnership.
This year, Apiture has partnered with family FinTech firm Greenlight Financial Technology to introduce family banking solutions through the innovative Greenlight for Banks program as well. This collaboration aims to empower banks and credit unions with a comprehensive suite of family-oriented financial tools. The initiative addresses the growing necessity for enhanced financial literacy, particularly among the younger demographic, according to a joint press release issued on Thursday, September 14.
“Apiture is relentlessly focused on delivering best-in-class digital banking solutions through continuous innovation and integrations with best-of-breed fintechs,” said Chris Babcock, CEO, Apiture. “This additional funding enables us to further accelerate development initiatives that will help our clients thrive in a highly competitive market. We thank our existing investors who participated in this round, including funds and accounts advised by T. Rowe Price Investment Management, Inc., Live Oak Bank, Pinnacle Financial Partners, and Truist Ventures, and all our investors for their continued confidence in our business.”
To know more about other trending usecases in the US financial services industry, like Generative AI, Open Banking, Buy Now Pay Later (BNPL), explore our other insights.
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