Areeba, a leading UAE-based provider of payment infrastructure, has announced a strategic partnership with Dubai-headquartered fintech company FOO to introduce a fully integrated Card-as-a-Service (CaaS) solution. This all-in-one offering is tailored to support banks and fintechs in launching and scaling modern, secure card programs and digital wallets without the burden of building and maintaining complex backend systems.
The solution combines areeba’s advanced card issuance platform with FOO’s expertise in digital banking technology. Together, they deliver a unified platform that simplifies the process of physical and digital card issuance. Key features include secure digital onboarding, electronic Know Your Customer (e-KYC) capabilities, and tokenization support for Apple Pay and Google Pay integration.
Designed to accelerate go-to-market strategies, the bundled service allows financial institutions to develop compliant, customer-friendly card products while significantly reducing time and infrastructure investment. By streamlining the entire lifecycle of card issuance and management, the platform removes traditional barriers and fosters innovation in the digital payments ecosystem.
“This collaboration is a major milestone in our mission to simplify access to next-gen payment infrastructure,” said Maher Mikati, CEO of areeba. “By integrating our card issuance capabilities with FOO’s onboarding and tokenization technologies, we’re empowering financial institutions to bring innovative card programs to market faster and more securely.”
FOO’s CEO, Ghady Rayess, echoed these sentiments:
“As the industry shifts toward digital-first card solutions, our partnership with areeba ensures that institutions can scale with confidence. This CaaS platform is a robust, flexible solution that keeps performance, compliance, and user experience at the forefront.”
Both companies emphasize that this partnership reflects a shared commitment to delivering cutting-edge, user-centric financial technologies that drive digital transformation across the Middle East and beyond.
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