Backbase, renowned for its Engagement Banking Platform, has announced a strategic partnership with Seven, a leading consultancy and systems integrator specialising in digital transformation and AI solutions in Morocco. This collaboration is set to redefine the digital banking landscape across Africa and the Middle East (MEA), empowering financial institutions to deliver next-generation banking experiences tailored to customer needs.
The Backbase platform is celebrated for enabling banks to offer personalised, seamless customer journeys, drive digital adoption, and reduce technological debt while improving operational efficiency. By combining Backbase’s cutting-edge technology with Seven’s deep expertise in banking and digital transformation, this partnership aims to accelerate innovation and expand the reach of advanced banking solutions across the MEA region.
A Strategic Alliance for Regional Empowerment
Seven’s reputation as a strategic leader in digital innovation perfectly aligns with Backbase’s vision to reinvent banking. Known for its prowess in data strategy, product innovation, and implementation, Seven will play a key role in deploying Backbase’s solutions efficiently and effectively. The firm’s expertise in addressing the unique challenges of the MEA banking sector ensures the solutions are highly tailored to meet the operational needs of financial institutions in the region.
“Through this partnership, Backbase is taking a significant step toward empowering financial institutions in Africa and the Middle East to drive growth and elevate customer satisfaction,” said Aymen Daoud, Regional Head North and West Africa at Backbase. “With Seven’s profound understanding of the local banking ecosystem and our advanced Engagement Banking Platform, we aim to set a new benchmark for operational excellence and innovation.”
Jalal Benabdouh, Managing Director of Seven, echoed this sentiment, saying, “We are thrilled to collaborate with Backbase to deliver industry-leading digital banking solutions to our clients. This partnership underscores our commitment to driving innovation and transformation in financial services, ensuring that our customers can achieve their digital aspirations in a rapidly evolving landscape.”
Transforming Digital Banking in MEA
As the banking industry across the MEA region faces increasing demands for modernized, customer-centric services, the collaboration between Backbase and Seven is poised to deliver unmatched value. Together, they will provide financial institutions with the tools, strategies, and insights needed to successfully navigate the complexities of digital transformation, ultimately improving customer engagement and operational efficiencies.
By combining global expertise with local insights, Backbase and Seven are uniquely positioned to redefine what is possible in digital banking, setting a new standard for innovation and growth across the MEA region.
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