Community First Credit Union (CFCU) of Santa Rosa, California, has announced a strategic partnership with TruStage™, a leading provider of insurance, investment, and technology solutions. This collaboration will introduce TruStage’s Payment Guard embedded insurance within CFCU’s indirect auto loan channel, offering members enhanced financial protection during disruptive life events such as involuntary job loss or disability.
Serving over 60,000 members across five Northern California counties, including Sonoma, Napa, Lake, Mendocino, and Marin, CFCU has long been committed to supporting its community. The credit union’s portfolio holds a high concentration of indirect auto loans, prompting the decision to integrate Payment Guard as a critical solution to provide additional protection and peace of mind to members facing unexpected financial challenges.
“Community First continues to make unwavering commitments to our community and the members we serve by offering products and services that support our members in their greatest time of need,” said Cary Shumway, Chief Lending Officer at CFCU. “TruStage Payment Guard allows us to offer our members the coverage they need when life happens.”
In addition to benefiting members, the partnership with TruStage is expected to bring significant economic value to CFCU by reducing auto loan delinquencies and improving the institution’s allowance for credit loss. The insurance solution also promises to deepen member engagement, strengthen relationships, and enhance the overall membership proposition by providing a new layer of financial security.
“CFCU continues to demonstrate a commitment to serving its members in their time of need. We are excited to partner with them to further support this critical mission,” said Danielle Sesko, Director of Product Management at TruStage. “Our Payment Guard solution not only safeguards members during life’s unforeseen challenges but also helps strengthen the credit union’s financial resilience. Together, we are advancing the financial well-being of the members they serve both today and in the future.”
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