Epassi Group, a European leader in digital employee benefits, is excited to announce the acquisition of Zest, a UK-based SaaS company renowned for its highly configurable and user-friendly platform that enables employers to manage, communicate, and enhance their employee benefits offering.
Founded in 2004, Zest has established itself as a key player in the UK market, helping organisations create tailored benefits experiences that boost employee engagement and wellbeing. This acquisition marks a significant milestone in Epassi’s European growth strategy and supports its vision of becoming the leading tech platform for employee benefits and engagement across the continent.
With this strategic move, Zest will enhance Epassi’s product offering in the UK and beyond, expanding the suite of services available to both existing and new clients. The integration of Zest’s technology and expertise will allow Epassi to deliver even more personalised, scalable, and comprehensive benefit solutions.
As part of the acquisition, Matt Russell has been appointed CEO of Epassi’s UK operations. His leadership will play a key role in aligning Zest’s innovative capabilities with Epassi’s mission to support employers in improving employee wellbeing across Europe.
“This is a powerful step forward in our pan-European growth journey,” said Pekka Rantala, CEO of Epassi Group. “Zest’s advanced platform and established market position in the UK align perfectly with our vision of a unified, digital-first, multi-benefit experience. We are thrilled to welcome the Zest team to the Epassi family.”
Matt Russell, CEO of Zest, added: “We are excited to join forces with Epassi. Our shared focus on innovation and employee wellbeing will enable us to deliver even more value, scale, and product depth to our clients. This marks a transformative opportunity for our team, partners, and customers.”
This acquisition is part of Epassi’s broader European strategy, focused on offering cutting-edge, tech-driven benefit solutions that are scalable and adaptable across markets. Epassi now operates in Finland, Sweden, Germany, the Netherlands, Italy, the UK, and Ireland, reaching over 22 million employees through one of the most comprehensive digital benefit ecosystems in the world.
With Zest on board, Epassi is well-positioned to lead the next generation of digital employee engagement and wellbeing across Europe.
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