Flagstone, the UK’s largest savings platform*, has announced plans to launch up to ten new Cash ISA products ahead of the 2025/26 ISA season, which runs from January to April 5, 2026. This major expansion reflects Flagstone’s ongoing commitment to helping UK savers grow their money securely and tax-free.
The announcement comes as new research** highlights growing concern among savers who feel pressured to invest instead of save—despite being uncomfortable with the risks involved.
Key Findings from Flagstone’s Research:
- 70% of UK Cash ISA savers feel it’s unfair to be pushed toward riskier investments when they prefer the safety of ISAs.
- 46% admit they lack the confidence to make sound investment decisions.
- 59% worry they won’t be able to access invested money when they need it.
Despite ongoing speculation about reducing the Cash ISA allowance to encourage more investing, the research suggests this move would likely be ineffective:
- UK adults are nearly twice as likely to hold a Cash ISA (41%) than a Stocks & Shares ISA (22%).
- Only 18% of Cash ISA savers say they would invest surplus funds in a Stocks & Shares ISA.
- A mere 9% would invest surplus cash elsewhere.
Most savers are more inclined to use extra money for immediate financial needs or long-term security:
- 11% would use it to cover household bills and repairs.
- 11% would reduce mortgage debt.
- 11% would top up their pensions.
CEO Simon Merchant: “Savers Deserve Better”
Simon Merchant, CEO of Flagstone, strongly criticized efforts to reduce Cash ISA allowances:
“Reducing how much a saver can put into a Cash ISA is unfair, shortsighted, and irresponsible. Our upcoming ISA products will offer competitive, tax-free rates for those who actively save and want to make their money work harder.
“We’re constantly told we don’t save enough as a nation—so why punish those who do? Discouraging saving through lower allowances won’t inspire more investment, just more apathy.
“It’s wrong to push people toward investing without the proper tools, education, and confidence. Investment carries risk and requires knowledge—not everyone is prepared for that, especially older savers or first-time investors.”
Easy Access and Flexibility
The new Cash ISA products will be launched through partnerships with up to ten UK banks. Flagstone’s platform will allow savers to:
- Access and manage multiple ISAs in one place.
- Easily transfer funds between providers to maximise interest and reduce risk.
- Consolidate and transfer existing ISA holdings into Flagstone’s ecosystem.
Further information on providers and product terms will be released later this year.
This initiative strengthens Flagstone’s leadership in the UK savings market by giving customers more choice, higher rates, and flexibility—all within a secure, user-friendly platform.
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