As digital transactions surge, businesses face increasing fraud risks, evolving customer expectations, and complex regulatory requirements. To address these challenges, GBG has launched GBG Go, an intelligent, all-in-one identity platform that simplifies onboarding, enhances fraud prevention, and ensures seamless compliance—all through a single, easy-to-use solution.
“Businesses must optimise how they verify genuine customers while navigating rising fraud threats and regulatory shifts,” said Gus Tomlinson, Managing Director – Identity Fraud at GBG. “With GBG Go, we empower businesses to accept more legitimate customers, boost ROI, and minimise fraud—without added complexity.”
Why GBG Go?
In today’s fast-paced digital economy, balancing security and customer experience is crucial. Businesses need a reliable, scalable solution that enhances identity verification without causing friction.
Preethi Janardhanan, VP Client Solutions at Rapid Finance, a GBG customer, shared:
“Our customers expect a fast, hassle-free experience, but as a small business lender, we also need strong fraud prevention and risk management. With GBG Go, we can verify identities seamlessly without losing customers to competitors.”
Key Benefits of GBG Go
✔ Faster Onboarding for Genuine Customers
GBG Go personalises identity verification, applying the right checks at the right time to minimise drop-offs and increase conversions.
✔ Advanced Fraud Protection
Powered by GBG’s global intelligence network of over 1,000 brands, GBG Go strengthens fraud prevention with cross-sector collaboration and real-time risk assessment.
✔ Scalable Growth with a Unified Solution
Businesses operating locally or globally can access identity data, document verification, biometrics, and fraud prevention tools—all within a flexible, single API platform.
✔ Built-in Compliance for Every Market
With integrated KYC, AML, and data privacy measures, GBG Go ensures regulatory compliance across multiple regions without disrupting the customer experience.
Empowering Businesses with Future-Ready Identity Solutions
With over 30 years of expertise, GBG continues to evolve, delivering cutting-edge solutions to support businesses worldwide.
“GBG Go reflects our ongoing commitment to innovation, security, and seamless digital experiences,” said Gus Tomlinson. “By combining data, technology, and expertise, we ensure that every interaction with a genuine identity is safe—so businesses can focus on growth.”
GBG Go is the future of identity verification—enhancing security, streamlining onboarding, and driving business success in a rapidly changing digital world.
—————————————————————————————————
About Innovation Streets:
Welcome to InnovationStreets.com! Get the latest insights from the finance and technology industries. Discover industry updates on fintech innovations, regulatory developments, industry insights, events, and collaborations between banks, insurers, and fintechs. A platform for C-level executives to submit thought leadership content for their peers. Subscribe for updates!
