Mascoma Bank has taken a major step forward in its digital transformation journey by implementing Alkami’s comprehensive Digital Sales & Service Platform. The initiative reinforces the bank’s commitment to providing a modern, data-driven, and customer-centric banking experience.
“At Mascoma, we see digital banking as more than a product — it’s a vital sales and engagement channel that connects customers to everything we offer,” said Sam Pause, Chief Innovation and Brand Officer at Mascoma Bank. “Alkami provides the intuitive, modern experience our customers expect, while the Data & Marketing Solution enables us to reach them with personalized messages at the right time. With this platform in place, we’re positioned to build stronger relationships and deliver meaningful financial experiences.”
By unifying customer onboarding, digital banking, and marketing in one seamless ecosystem, Mascoma can now deliver Anticipatory Banking — proactively identifying customer needs and offering tailored solutions throughout their financial journey.
The Alkami Digital Sales & Service Platform empowers Mascoma to:
- Simplify customer onboarding through digital account opening and real-time verifications
- Enhance engagement with data-driven insights and behavioral targeting
- Deliver personalized interactions across web, mobile, and marketing touchpoints
- Drive growth by transforming digital channels into measurable sales opportunities
“Mascoma understands that digital transformation isn’t just about convenience — it’s about creating deeper, more connected relationships with customers and communities,” said Taylor Adkins, Vice President of Product Management at Alkami. “Through our platform, Mascoma is redefining how banks engage their customers, offering intelligent, personalized experiences that drive loyalty and long-term value.”
Mascoma’s adoption of Alkami’s full platform reflects a growing industry trend among community and regional banks that are investing in technology to compete on experience, personalization, and digital convenience.
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