NatWest Boxed and The AA have announced a strategic partnership to provide financial products, including instant access savings accounts and personal loans, to millions of AA customers and the wider market. Starting in March 2025, AA customers will have the opportunity to apply for a savings account, with personal loans following soon after.
This collaboration allows AA customers to manage their finances seamlessly through an easy application process. They can instantly top up and withdraw funds from their FSCS-protected savings accounts while enjoying competitive rates on personal loans, approved and disbursed within minutes.
Expanding Financial Services for AA Members
The partnership enables The AA to significantly enhance its financial service offerings. AA members will gain access to transparent, user-friendly financial products, giving them greater control over their money—whether saving for driving lessons or covering unexpected car repairs. Additionally, The AA plans to introduce exclusive benefits for its breakdown and insurance members, further strengthening its membership value.
Jakob Pfaudler, CEO of The AA, expressed enthusiasm about the partnership:
“We are excited to join forces with NatWest Boxed as we expand our services. This collaboration aligns with our strategy to drive growth by broadening our financial offerings. We’re committed to delivering solutions that meet our customers’ needs.”
Andrew Ellis, CEO of NatWest Boxed, added:
“Partnering with The AA marks a key milestone in our mission to be the UK’s leading embedded finance provider. Boxed was created to empower major brands with financial services, and we are proud to support The AA’s vision through our technology, regulatory expertise, and operational capabilities.”
Innovating Financial Solutions for the Future
The introduction of savings accounts and personal loans is just the beginning of this long-term collaboration. Over time, The AA aims to expand its suite of embedded finance solutions, providing even more value to its members.
Powered by NatWest Boxed’s advanced technology and backed by NatWest Group’s operational and regulatory expertise, the partnership leverages a modular, API-driven, cloud-native platform to deliver secure, scalable financial services.
With embedded finance reshaping how banking products reach consumers, non-financial brands like The AA are now positioned to offer tailored financial solutions that enhance customer loyalty and drive financial well-being. This collaboration demonstrates how innovative technologies can empower businesses to integrate banking services seamlessly, ensuring customers receive the financial support they need—precisely when they need it.
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