Netspend and Rêv Worldwide have announced the successful integration of their strategic assets, marking the birth of “Ouro,” a new global financial services, loyalty, and technology solutions parent company. Ouro is poised to revolutionize the fintech landscape with an ambitious plan to expand its multi-brand portfolio, covering prepaid cards, debit solutions, cross-border payments, and cutting-edge loyalty products and services across the world.
This transformational move comes following the return of the company’s original founders, who are set to reinvigorate the vision they began nearly 25 years ago. Ouro’s strategy reflects this renewed commitment to global financial innovation.
What is Ouro Company?
The newly formed Ouro group of fintech brands will continue to maintain Netspend as a flagship brand, positioning it as a leader in the prepaid card market, with a particular focus on serving underserved customers seeking access to payment network merchant acceptance. Additionally, Ouro will continue to develop and expand the X World Wallet, originally conceived by Rêv, domestically and internationally, with a strong emphasis on lifestyle, tourism, and cross-border commerce. This new chapter in the company’s history promises to redefine financial services and loyalty solutions on a global scale.
“With the successful integration and alignment of our people, platforms, and purpose, we are primed to help more consumers worldwide access innovative financial solutions that provide exceptional value, control, flexibility and security,” said Ouro Co-founder, Chairman and CEO Roy Sosa. “The decision to rebrand as Ouro signifies the transformation we’ve undergone the past six months and reignites our shared commitment to our legacy of customer and partner-centric innovation and reminds us of the infinite possibilities that come with pursuing it.”
The name Ouro draws inspiration and meaning from the Greek word “ouroboros,” an ancient symbol depicting a closed circle with a dragon consuming its own tail. Manifesting across diverse cultures and contexts throughout history, the symbol evokes continuous reinvention, renewal, the unity of beginnings and endings, the cyclical nature of our journeys and endless possibility.
The Ouro brand acknowledges and reflects the cyclical nature of the journey and transformation the company has undergone since founders Roy and Bertrand Sosa returned to the helm with an acquisition completed in May.
“While we take pride in the role Netspend has played in the financial empowerment ecosystem pioneering prepaid, debit and mobile payment solutions, billions more consumers can benefit from these essential products and services, and we remain committed to reaching them,” Ouro Co-Founder, President and Chief Brand Officer Bertrand Sosa noted. “Ouro is building on a vast set of strategic assets – including several proprietary payment processing platforms, a worldwide network of card sale and cash load retail partners, and multiple innovative international brands which today span the entire economic ladder and a global footprint.”
Ouro will capitalize on its existing portfolio of consumer brands, including one of the largest prepaid debit card providers in the United States under the Netspend brand, as well as international brand X World Wallet direct-to-consumer program, Walletplus in partnership with Etihad Airways, and Global Wallet in partnership with Itaú bank in Brazil, among other consumer and enterprise programs under management. With the Rêv brand, Ouro will continue to develop and expand its growing suite of tailored enterprise solutions. The company also has strategic partnerships in the sports and entertainment world, including blue-chip properties across NASCAR, MLB, MLS, NBA, with other properties soon to be announced, adding to product co-brand strategies and opportunities.
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