California-based Thinkwise Credit Union has partnered with InvestiFi to integrate digital investment tools directly into its online and mobile banking platforms, enabling members to invest seamlessly from their checking accounts.
Under the collaboration, Thinkwise members will be able to access a suite of investing capabilities within the credit union’s digital channels, removing the need to use third-party platforms. The new functionality allows members to make investments directly from their existing checking accounts.
Founded in 1952, Thinkwise Credit Union provides banking services to individuals and businesses, including deposits, loans, digital banking and automated clearing house (ACH) services. The credit union currently serves around 6,200 members across San Bernardino, Riverside and Orange Counties in California.
Through the partnership, Thinkwise will also embed financial education resources into its digital banking experience and offer automated portfolios tailored to members’ financial goals and risk profiles. According to InvestiFi CEO and founder Kian Sarreshteh, the approach “strengthens member trust and enhances the overall digital banking experience”.
InvestiFi was originally launched in 2021 as CryptoFi, providing Crypto as a Service (CaaS) solutions to credit unions. The company has since expanded beyond crypto to offer access to stocks, bonds, options, mutual funds and exchange-traded funds (ETFs), officially rebranding to InvestiFi in 2024.
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