True Digital Group, a leading provider of digital vendor optimization solutions, announced a strategic collaboration with the Texas Bankers Association (TBA) to revolutionize the digital transformation journey for community banks.
Through this partnership, TBA’s innovative program, “Magnet,” will be bolstered by the True Digital Platform, empowering member banks to gain a comprehensive understanding of prevailing challenges and technology gaps, thereby enhancing their competitiveness in the market.
TBA’s Magnet program serves as a bridge between community banks, their customers, and industry needs, effectively addressing the technological requirements of over 400 banks. By teaming up with True Digital, TBA gains invaluable intelligence on its members’ technology needs, optimizing the Magnet program to deliver even greater impact.
Chris Furlow, President and CEO of the Texas Bankers Association, affirmed the significance of this collaboration, stating, “Our partnership with True Digital reinforces our commitment to support member banks in their digital transformation. The integration of the True Digital Platform into the Community Bank Magnet Innovation program will revolutionize the landscape for Texas community banks. By harnessing insightful data and collective power, we enable banks to make informed decisions and enhance their competitiveness.”
Currently, over 30 TBA member banks are in the process of onboarding the True Digital Platform. True Digital will work closely with TBA to expand the Platform’s reach to more banks across Texas.
The True Digital Platform offers a comprehensive suite of innovative tools and features, empowering banks to discover, evaluate, implement, and monitor technology vendors with the support of the Platform’s extensive bank network. As part of this collaboration, TBA will actively promote the Platform to its member banks and facilitate the onboarding process.
Patrick Sells, CEO of True Digital, expressed his enthusiasm for the partnership, highlighting its potential, “The combination of TBA’s Magnet program and the True Digital Platform is a game changer. We firmly believe this collaboration presents an exemplary model for state associations to empower their community banks in the innovation process.”
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