In a strategic move towards bolstering its digital offerings, US-based Valley National Bank has joined forces with FusionIQ to introduce a cutting-edge, cloud-based digital wealth management solution.
What is this Bank-Fintech Partnership in the US?
Valley National Bank has recently unveiled a collaborative effort with FusionIQ, a leading provider of cloud-based financial solutions. The partnership aims to revolutionize the bank’s wealth management services through the deployment of FusionIQ’s innovative Digital Advice platform. This cloud-native solution will empower Valley National Bank’s clientele with convenient and accessible wealth management options accessible via web and mobile platforms.
FusionIQ’s state-of-the-art data analytics functionality is poised to play a pivotal role in tailoring personalized solutions for the bank’s customers, assisting them in achieving their unique financial goals. Notably, the platform’s scalable infrastructure will efficiently handle growing customer volumes, eliminating the need for costly additional infrastructure investments.
The integration of FusionIQ’s offering with the bank’s customer care team is anticipated to streamline communication and enhance customer support capabilities. This synergy is expected to enable Valley National Bank to better serve its mass affluent customer base, responding promptly to queries and providing an elevated customer experience.
The company also claims its offering integrates with the bank’s customer care team, enabling Valley to “better serve its mass affluent customer base” and respond quickly to queries.
Joel Vanovitch, chief operating officer of Valley Financial Management at Valley National Bank, says the partnership is a “meaningful step towards driving new customer growth” as the bank looks to diversify its services and product offerings, including adding more investment options.
Established in 1927, Valley National Bank, a subsidiary of Valley National Bancorp, currently manages nearly $62 billion in assets. With branches and commercial banking offices strategically spread across New Jersey, New York, Florida, Alabama, California, and Illinois, the bank continues to evolve and adapt to meet the changing needs of its diverse customer base.
To know more about other trending usecases in the US financial services industry, like Generative AI, Open Banking, Buy Now Pay Later (BNPL), explore our other insights.
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