AI advisory firm Zocks has raised $45m in a Series B funding round as it looks to expand its agentic AI capabilities for financial advisors.
The round was jointly led by Lightspeed Venture Partners and QED Investors, with participation from Illuminate Financial and existing backers including Motive Partners, Expanse Venture Partners, Entrée Capital, and 14Peaks Capital.
With the latest raise, Zocks’ total funding now stands at $65m. The company previously secured $13.8m in a Series A round in March 2025.
Zocks provides AI-powered tools designed to reduce the administrative burden on financial advisors by converting client conversations into structured, actionable data. Its platform integrates with customer relationship management systems, financial planning software, tax tools, and portfolio management platforms to automate processes such as onboarding, account setup, meeting preparation and follow-ups, and document management.
The newly raised capital will be used to broaden Zocks’ agentic AI features, moving beyond routine administrative support to help advisors identify financial planning opportunities across their client base. The platform is designed to recommend next steps based on contextual insights drawn from multiple data sources, including past client interactions.
Further investment will also be directed towards deeper integration with enterprise systems, alongside enhanced security and compliance capabilities.
Zocks’ software enables advisors to search across their client base to identify gaps in financial planning or clients approaching key life or financial milestones. The system can then suggest potential actions informed by historical communications and available data.
The platform is currently used by more than 5,000 financial advisory firms, including Ameritas, Carson Group, Kestra Financial, and Osaic.
Zocks co-founder and chief executive Mark Gilbert said:
“This past year has shown just how fast AI is advancing and, with it, how quickly client expectations are changing. Clients want highly personalised service where advisors are anticipating their needs.
“Zocks is both a system of work for advisors, and now also a system of insight for advisors and firms. We’re aggregating data and intelligence to identify revenue-producing activities, and to guide advisors to be more personalised and proactive across their entire book.”
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